Tamara McKenzie
Unlock Your Competitive Advantage: Exploring the Theory of Advantage in Business
In the realm of business strategy, understanding the concept of competitive advantage is crucial. A competitive advantage refers to any...
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Welcome to our blog, where curiosity meets expertise. Here, we dive deep into the latest trends, share our professional insights, and offer practical advice to navigate the ever-evolving landscape of customer experience.
Exploring the Heart of Our Industry
Tamara McKenzie
- Jun 14, 2023
- 5 min
Unlock the Power of User Interviews: A Guide to Conducting Effective User Research
If you're responsible for the user experience at your company or organization, conducting user interviews can be an incredibly powerful...
Devon Harris
- Jun 10, 2023
- 3 min
Integrating Support and Product Teams: A 6-Step Plan for Improved CX and Feature Adoption
The goal of your agent support and product teams should be to make your customers successful. When these teams work together and share...
Tammy McKenzie
- May 1, 2023
- 8 min
15 Ways Customer Support Can Contribute to Customer Retention
Having a customer service team is only necessary if there are customers to serve. If a company fails to maintain enough customers, it may...
Tammy McKenzie
- Mar 26, 2023
- 5 min
10 Reasons for Delayed Response Times in Support (and Tips on How to Resolve Them)
The speed at which a company responds to customer inquiries can greatly impact the quality of customer service interaction. Research has...
Ana Gomez
- Mar 9, 2023
- 6 min
Achieving Sustainable Growth: Strategies for Startups
In the startup world, the word "growth" is heard constantly, from market share to revenue. The emphasis is often on achieving rapid...
Tammy McKenzie
- Dec 17, 2022
- 4 min
3 Common Mistakes Businesses Make in Their CX Strategy and How to Overcome Them
Companies from all industries are placing emphasis on customer experience for a good reason. A survey conducted by Qualtrics XM Institute...
Tammy McKenzie
- Nov 3, 2022
- 4 min
Our Guide to Redesigning and Improving Your Help Center
Investing in a redesign of your knowledge base can be a smart move if the potential benefits outweigh the effort required. Here are a few...
Tammy McKenzie
- Aug 18, 2022
- 6 min
Unveiling the Power of Data Stories: How to Humanize Your Data
Data stories have become a powerful tool for businesses and organizations to effectively visualize their data and tell impactful stories....
Tamara McKenzie
- Aug 13, 2022
- 3 min
The Importance of SEO in Reputation Management
If you want to improve your online reputation, Search Engine Optimization (SEO) should be a key part of your strategy. By optimizing your...
Tamara McKenzie
- Jul 28, 2022
- 4 min
Segment and Conquer: A Guide to Effectively Segmenting Your Users and Avoiding Common Pitfalls
Segmenting users is a crucial skill in business analytics. It helps analysts understand different groups within their customer base and...
Ana Gomez
- Jul 17, 2022
- 3 min
Managing and Improving Brand Perception: Strategies, Tactics, and Tools
Brand perception is determined by customers, not companies. It is what customers believe a product or service represents, based on their...
Tamara McKenzie
- Apr 27, 2022
- 4 min
Know Your Synthetic Identity Fraud
Verifying the identity of existing account holders or opening new accounts is a costly responsibility for the financial industry. Without...
Devon Harris
- Jan 25, 2022
- 3 min
Best Practices for Creating an Effective KPI Dashboard
A KPI dashboard is a visual display of the most critical metrics of a business. This type of dashboard is an essential reporting tool...
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