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  • Writer's pictureTamara McKenzie

EP16: Operational Bottlenecks & Innovative Growth Strategies with Jonathan Saeidian

The Startup Smoothie Podcast with Jonathan Saeidian

In the world of entrepreneurship, charting a successful journey is both an art and a science. This week's podcast episode featuring Jonathan Saeidian, of Brenton Way and Growth Virality, a seasoned entrepreneur who founded three marketing agencies, offers a wealth of insights into his journey and the strategies he implemented to optimize his business operations.

Jonathan's Entrepreneurial Leap

In the episode, Jonathan delves into his entrepreneurial journey, describing his decision to leave the agency where he had identified numerous operational issues. This bold leap led him to start his own agency, where he implemented standard operating procedures to streamline processes. This transition also underlined the importance of identifying potential client suitability.

The Art of Authenticity during Sales Calls

The conversation takes an interesting turn as Devon and Jonathan examine a case study of a potential client who lacked key elements like a free trial, an FAQ section, or a refund guarantee for their product. Through this case, they highlight the potential pitfalls of such an approach and how it can deter potential customers. The conversation also underscores the significance of authenticity during sales calls and the understanding that not all prospects are a good fit.

The Relevance of Tooling and Training

This episode also sets the stage for a discussion on tooling and training and how they can help eliminate bottlenecks in business operations. Jonathan shares his expertise with tools like Twit Vid, Contentdrips and Typefully.

Embracing Failure and Constant Iteration

The episode wraps up with an inspiring discussion on the importance of embracing failure and constant iteration in business. Devon echos Jonathan's ethos where breaking things can lead to learning curves and being a tad hyperactive or with the ability to test out varying growth strategies quickly can often prove to be advantageous in the business world.

Key Takeaways

The podcast episode is a treasure trove of insights for entrepreneurs and marketers alike. The key takeaways include the importance of standard operating procedures, the need for authenticity in sales calls, the potential of tooling and training in eliminating business bottlenecks, and the power of embracing failure and constant iteration. It's a testament to the fact that the road to success is often paved with trials, errors, and a fair share of 'manic excitement' as Devon puts it.


(0:06:00) - Discussion on the challenges of cold calling in the modern age and identifying potential client suitability.

(0:11:47) - Case study of a client with a lack of key elements in their product marketing/user onboarding.

(0:16:00) - Conversation on the importance of authenticity during sales calls and understanding not all prospects are a good fit.

(0:23:03) - Exploration of tooling and how it helps eliminate bottlenecks in business operations.

(0:29:35) - The importance of embracing failure and constant iteration in business.


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